Food and Beverage (F&B) sector has a market size of US$6 billion and a growth rate of 7%-10%. Malaysia, over the last decade, has earned
itself a reputation of becoming a food lover’s haven and this is due to the
wide variety of exotic cuisine available which are derived from the country’s
diverse ethnicities and its corresponding cultural composition.
population is young with almost half of the population (c. 45%) under 25 in 2015.
Additionally, the Food and Beverage spending is expected to increase at a
constant rate of 7% until 2020. This trend is a good investment opportunity for
the country to increase its dynamism.
Therefore, as we offer delicious foods at reasonable prices, Fei Fei Crab is well positioned to tap on this market opportunity as we offer delicious foods at reasonable prices.
FFC1 Sdn Bhd ("FFC 1") operates two outlets, namely Signature Fei Fei Crab in Kuchai Lama and Classic Fei Fei Crab in Taman Desa. It licenses Fei Fei Crab from its parent company, So Good (Global) Bhd and the director of FFC 1 undertakes that such licensing agreement shall be signed between FFC 1 and So Good (Global) Berhad by 30 June 2019 as conditions precedent to the ECF campaign.
So Good (Global) Bhd has opened 10 outlets in Klang Valley. Fei Fei Crab (or known as "FFC") is founded by NK Tan who invented all numerous dishes with contrasting flavours and taste. NK's slogan "it is not just about eating crab, but it's the sauce!" has satisfied countless taste buds for many years. A family owned restaurant since 2017, Fei Fei Crab had won handful of awards includes:
- "Best Crab Restaurant Award of the International Supreme Brand" Award
- "SME Entrepreneurship Business" Award
- "China-ASEAN Top Business" Award
- "World Top Food" Award
Fei Fei Crab's outlets in Klang Valley:-
Unique Selling Points & Competitor Analysis
Chinese cuisine is known to be extremely hard to achieve scalability due to high dependency on experienced chefs. However, Fei Fei Crab is able to scale without sacrificing any of its food authenticity and quality. The unique selling point lies on our secret sauces. Our sauces are prepared in accordance to our SOP from our central kitchen before distributing to outlets in order to maintain high consistency and quality assurance. With high standards of SOP and strong support from the management team, Fei Fei Crab is able to stand out from the competitors.
Because of our scalability, therefore Fei Fei Crab is positioned at the riht top corner of the below competitor analysis chart.
One of the outlets under FFC 1, Signature FFC outlet in Kuchai Lama, achieves the highest sales among all the Fei Fei Crab outlets. Classic FFC Taman Desa started in Jan 2019 and is steadily growing in sales. The chart below shows tractions of sales revenue up to February 2019.
Minimum fundraising amount: RM 800,000
Maximum fundraising amount: RM1,200,000
Use of proceeds:
|30% on Branding + Marketing ||30% on Operation & Maintenance||40% on Expansion|
|Strategic marketing campaign to increase revenue||Uphold or even elevate our service quality to enhance general dining experience||Expansion in general as a brand to strengthen our Group's exit proposition|
|Jason Teo (Executive Director)||Jason Teo is an accomplished corporate executive with years of experience in cross border businesses. He started his career at Impressions Corporate & PR Consultants (Australia), subsequently moved to the UK and Singapore, and finally relocated back to Malaysia. Currently he sits on the board of several private limited and public companies in Malaysia. |
|Tan Sue Lynn (Operation Director)|
Sue Lynn is the epitome of service leadership with 25 industrious years of experience in various service industries, including being the Director of Corporate Development of a world-renowned institution, Limkokwing University. She is driven by her passion to bring joy to others through acts of service, such as her love to cook and serve others.
It was not a surprise that she decided to shift her focus to the F&B industry three years ago. She first established a modern Japanese fish market, and followed on with her recent appointment as Director of Operations for the fastest growing seafood chain restaurant in Malaysia, Fei Fei Crab. Sue Lynn continues to serve strategically on the board of directors in several Malaysian SMEs, including serving as a strategic business consultant of 8MAD Group and wellness platform, HealthLand Capital.
As a mother of three, Sue Lynn is an inspiration to many women who dream of making an impact in the community whilst balancing family and self-care.
Corporate Information at Glance
|Name of company||FFC 1 Sdn Bhd|
|Date of incorporation||4 April 2019|
|Registered address||Suite A, 1010 Block B, Phileo Damansara II, No. 15, Jalan 16/11, Off Jalan Damansara, 46350 Petaling Jaya, Selangor, Malaysia.|
|Business address||No. 1-2, Jalan Kuchai Maju 1/116B, Kuchai Entrepreneurs Park, Jalan Kuchai Lama, 58200 Kuala Lumpur, Malaysia|
|Company secretary||CHS Corporate Management Sdn Bhd |
|Auditor||BBS Corporate Advisory Sdn Bhd |