AUM – Digasto.com – Empowering SMEs Through Digital Commerce

Raised

MYR 7,000

45 Day(s) LeftExtended3%

Min Target MYR 250,000
Min Equity 7.69%
No. Of Investor 2


Minimum Investment Amount
MYR 100.00


ATTENTION this section contains key changes and updates and/or additional disclosures to the information presented during pre-marketing. Please READ carefully.



    INVESTMENT HIGHLIGHTS


  • Huge market potential: 65mil establishments of SMEs in the ASEAN region
  • Complete digital marketing solutions: Akademi Usahawan Mikro Sdn Bhd ("AUM") services ranges from Social Media Marketing, Digital System Adoption, Web development & Updates, Cross-Border Payment Gateway & Last Mile Delivery & Agent System
  • Extensive strategic relationships with Government Agencies, Higher Learning Institutions, International Certification Bodies and NGOs relating to SME Development 
  • Website: http://www.go2aum.com



 INDUSTRY OVERVIEW  


The value of ASEAN's e-commerce has expanded sevenfold in just four years, rising from RM28.3 billion (US$5.5) billion in 2015 to over RM 164.33 billion (US$38 billion) in 2019. The sector is on track to exceed RM648.67 billion (US$150 billion) by 2025. With 65mil establishments of SMEs in the ASEAN region, there is a huge market for digital marketing among SMEs.

Source: Research Gate, 2017; The ASEAN Post, 2019


PROBLEM STATEMENT

The majority of SME owners tend to rely on Social Media and Messaging App to build an online presence. Since most of the SME owners lack resources and capacity to create a webstore, business owners would focus on conventional offline strategy to promote their business. In consideration of the restrictions on Social Media and Messaging App, building a webstore will help SME owners in creating a professional sales channel that generates additional income.


  SOLUTION


Akademi Usahawan Mikro Sdn Bhd ("AUM") provides training and education on digitalization of business that delivers digital marketing and e-commerce solutions to entrepreneurs through its Digital Business Innovation Hub & Entrepreneurship Skill Development Hub. In particular, AUM introduced Digasto.com – a Facebook Powered E-commerce Webstore.



USE OF PROCEEDS 

  • Targeted fund raise amount: RM 250,000.
  • Targeted equity offered: 7.69%
  • Pre- Money Valuation of RM 3,000,000
  • Use of Proceeds are as follows: 


Item

Apportionment (%)

E-Commerce portal development

33.33%

Sales & Marketing

33.33%

Operation

33.33%

Total

100%



    SHARE OFFERING

 

Akademi Usahawan Mikro Sdn Bhd is offering Redeemable Convertible Preference Shares (“RCPS”) to all potential investors through CrowdPlus.asia platform. The RCPS offers interest at the rate of 8% per annum on the Subscription Price for 5 years. The redemption premium is 30% upon maturity.


 

Packages

Gold

Platinum

VIP

VVIP

Investment amount payable by the investor (RM)

2,000

5,000

10,000

15,000

Maturity period (years)

5

5

5

5

Annual interest (%)

8%

8%

8%

8%

Total interest (RM)

800

2,000

4,000

6,000

Capital gain upon maturity period (RM)

600

1,500

3,000

4,500

Additional benefits (Total value) (RM)

1,700

7,300

16,900

26,500

Total gain



RM3,100

155%

RM10,800

216%

RM23,900

239%

RM37,000

247%

Subscription of Digasto software (worth RM 1,500 annually)


1 year

(worth RM1,500)

2 years

(worth RM3,000)

3 years

(worth RM4,500)

4 years

(worth RM6,000)

Online virtual e-commerce workshop (per class, 2 hours) (worth RM 100)


2 classes (worth RM200)

3 classes (worth RM300)

4 classes (worth RM400)

5 classes (worth RM500)

Personal coaching (session)




-

1 session

(worth RM4,000)

3 sessions

(worth RM12,000)

5 sessions

(worth RM20,000)

All packages will be entitled to a monthly virtual group coaching (up to 2 hours) worth RM 12,000


The Investors shall receive the below packages based on their respective investment amount: -
 

(i)        For any investment amount equal to or more than RM 2,000 but below RM 5,000, the Investors shall receive the benefits under Gold Package. 

(ii)       For any investment amount equal to or more than RM 5,000 but below RM 10,000, the Investors shall receive the benefits under Platinum Package.

(iii)      For any investment amount equal to or more than RM 10,000 but below RM 15,000, the Investors shall receive the benefits under VIP Package; or

(iii)      For any investment amount equal to or more than RM 15,000, the Investors shall receive the benefits under VVIP Package.


   THE TEAM



AUM is led by a team of well qualified professionals with diversified industry experience ranging from business, consultancy, and digital multimedia. The team has over 13 years of experience in providing assistance to Micro & SME Business Owners. 

 

Abd Azharee bin Abdul Wahid

CEO

Mr. Azharee has 13 years’ experience in Business. He holds a bachelor’s in electrical & Electronics Engineering and is currently pursuing MBA in UNITAR. 

 

Note: 

Mr. Azharee has been bankrupt since 2010 due to unpaid credit card debt and house loan. The money from his credit card debt was being used to fund a startup where he was a shareholder. Mr. Azharee is currently in the process of discharging from his bankruptcy as his bankruptcy has been over 5 years.  

 

Djuan Onn Bin Abdul Rahman

Director

Mr. Djuan has 20 years’ experience in Business & Consultancy. He is currently working part- time in AUM as communication chief. He holds a Bachelor of Science in Financial Management and is currently pursuing MBA in UNITAR. 

 

Dr Ahmad Husni Johari

Chairman

Dr Husni was a MARA scholar who graduated with BSc in Chemical Engineering from University of Nevada, USA. He also obtained his post graduate diploma in Manufacturing and MBA from University of Bath, UK under Golden Hope Plantation scholarship. 


He was the country manager for Indonesia in Intria Berhad (now known as UEM Group) in 1995 where strategic partnership in infrastructure and manufacturing activities have taken place. Upon returning to Malaysia, he ventured into retail Pharmaceutical business before being appointed as Vice President, Biotechnology of Technology Park

Malaysia (an agency under Ministry of Science, Technology and Innovation). 


Currently, he is the Chief Operating Officer at IRIS Corporation Bhd focusing on divesting their non-core business in Integration Agro Farming project in several states in Malaysia. He was conferred the Darjah Setia Mahkota Perlis (SMP) from Duli Yang Maha Mulia Tuanku Raja Perlis in 2007.


Adam Akashah

Head of Digital Multimedia

Mr. Adam has 2 years experiences in Creative Design & Technical Support, and also earned a certificate in Creative Content Development. 

 

Umi Kalsom

Administration Chief / Head of Admin & Finance

Ms. Umi holds a bachelor’s degree in human Capital Development. She has 2 years of experience in Business Administration. 


THE BOARD

Name

Position Held

Djuan Onn bin Abdul Rahman

Executive Director

Abd Azyadee bin Abdul Wahid

Non-executive Director


1. En. Azharee has an indirect interest in AUM. Abd Azyadee, an existing shareholding holding 63% of the shares in AUM, is the brother of En. Azharee.


 SHAREHOLDING STRUCTURE


Shareholder

Shareholding %

Djuan Onn bin Abdul Rahman

27.0%

Abd Azyadee bin Abdul Wahid

63.0%

Ahmad Husni bin Johari

10.0%

CrowdPlus Nominees

<0.1%

Total

100.0%


1. En. Azharee has an indirect interest in AUM. Abd Azyadee, an existing shareholding holding 63% of the shares in AUM, is the brother of En. Azharee. En. Azyadee had undertaken to transfer all of his shareholding to En. Azharee as and when En. Azharee’s bankruptcy status is discharged (refer to Management Team section for more details regarding the bankruptcy status).


2. As of the date of publishing AUM’s campaign on this platform, AUM is undergoing a share split exercise, and will allot 3 shares to CrowdPlus Nominees thereafter. The purpose of such allotment to CrowdPlus Nominees is consideration for the services provided by CrowdPlus Nominees under the Nominee Agreement. The relevant documents has been submitted to SSM, and is currently pending SSM’s approval.

 CORPORATE INFORMATION AT A GLANCE

  • Company Name: AKADEMI USAHAWAN MIKRO SDN BHD
  • Brand Name: Digasto.com
  • Business Registration No.: 1118566-K
  • Date of Incorporation: 18 November 2014
  • Business Operation Address: No. 1-2, Jalan PJS8/10, Dataran Mentari, Bandar Sunway, 46150 Petaling Jaya, Selangor
  • Auditor: Headir & Co Chatered Accountants
  • Company Secretary: Fauzeah binti Ahmad Maruwi
  • Company’s Email: admin@go2aum.com


** Note: This page is restricted to registered investor only

** Note: This page is restricted to registered investor only

** Note: This page is restricted to registered investor only

** Note: This page is restricted to registered investor only

** Note: This page is restricted to registered investor only

** Note: This page is restricted to registered investor only