Little Tauke - Empowering Tomorrow's Money Masters
Min Target MYR 250,000
Min Equity 5.88%
No. Of Investor 11


Minimum Investment Amount
MYR 100.00




INDUSTRY OVERVIEW

The number of children aged 18 and below in Malaysia is estimated at 9.4 million in 2018.

Source: Department of Statistics Malaysia (2018)

 

The Malaysian education market size is expected to reach USD 10 billion by 2023. Specifically, the online education market is expected to grow at 16.4% between 2016 to 2023.

Source: Ken Research (2020), Research Nester (2019)


 


PROBLEM STATEMENT   

According to Malaysia National Strategy for Financial Literacy 2019 – 2023:

52% of Malaysians have difficulty in raising RM 1,000 as emergency funds

Only 24% of Malaysians are able to sustain living expenses for at least 3 months if they lose their main source of income

Only 17% have life insurance

76% have a budget but 2 in 5 find it difficult to keep within the budget

1 in 5 Malaysian working adults have not saved in the past 6 months

3 in 10 need financial assistance when buying essential goods.

The problems faced by Malaysians is the inability to save, the stacking of household debt and poor financial management and as such the goal is to equip children and teens with money management skills that will be of benefit throughout their lifetime.

 


SOLUTION    

Recognising the problem above, Little Tauke aims to educate children, youths, and parents to be more financially responsible and equip them with knowledge to make smarter financial decisions. Little Tauke empowers these children, youths and parents by developing their financial intelligence through a series of learning courses and events. For example, Little Tauke offers the following programmes:

·         Childrens Flea Market: Teaches children (age 5 to 17) product development and fundamental business accounting, followed by a day at the flea market where they sell their own products and generate their own profit!

·         Camp Millionaire: Workshop for children (age 8 to 17) to learn how to generate, accumulate, and distribute their wealth.

·         Little Tauke Coming-Of-Age For Teen: Workshop for youths (age 17 to 23) to build understand key financial principles. The youths are taught to set financial goals, identify the gap between their current situation and their goals, then add in the building blocks to achieve their goals. 


  

Camp Millionaire – Penang (June 2018)


  

 INVESTMENT HIGHLIGHTS  

 

    Master Licensee of Creative Wealth International (CWI) in Malaysia and Taiwan –Little Tauke has exclusive rights to conduct CWI’s programmes in these 2 countries.

    Trusted financial education brand in Malaysia–Little Tauke was recently awarded the Best Kid's Financial Literacy Program in the Baby Talk & Mama Papa Reader's Choice Award 2020.

    Potential Strategic Partnerships with financial institutions – Little Tauke is looking to collaborate with a number of well-known financial institutions to reach out to a larger community of parents and children.

    Strong Management Team–Pui Yee and Kyle along with their team of advisors, have extensive experience in financial planning, and training and education.

    Website: www.littletauke.com


FUNDING OBJECTIVES       


Targeted fund-raise amount - RM250,000  representing 5.9% of the Issuer's equity

Item

 

Amount (RM)

%

Branding & Marketing

102,500

41%

Working Capital

122,500

49%

Online learning and creative content development

25,000

10%

Total target fundraise amount

250,000

100%

Alternative scenario: Higher fund-raise amount - RM500,000 representing 11.1% of the   Issuer's equity

Item

 

Amount (RM)

%

Branding & Marketing

225,000

45%

Working Capital

200,000

40%

Financial Education Technology Platform Development

50,000

10%

Creative Content and Learning Material Creation

25,000

5%

Total target fundraise amount

500,000

100%

 


SHARE OFFERING       

Seeding Wealth Asia Pacific Sdn. Bhd. ('SWAP') offers ordinary shares to all potential investors through CrowdPlus.asia. The holders of Ordinary Shares shall be entitled to dividends out of profits of the Issuer at the dividend rate of 25% to 40%. The Issuer shall declare a minimum of 25% of the Company’s profits as dividends. Any dividend rate of more than 25% and up to 40% shall be determined by the Board after ensuring that there are adequate reserves and satisfying the solvency test prescribed under the Companies Act 2016.


The Issuer also offers the following investment packages:

Package

Initial Investment Amount

Free Packages

Worth 

Total Return / % Return of Investment

Starter

RM5,000

Complimentary Ticket : The Big Bad Wolf x 1

RM128

RM1,846

Discount Voucher for products & services x 2

RM120

36.92%

Complimentary tickets : Financial Parenting Workshop x 2

RM1,598

 

Gold

RM10,000

Complimentary Ticket : The Big Bad Wolf x 1

RM128

 

Discount Voucher for products & services x 2

RM120

RM8,439

1 Year Course Fee Waiver : Little Tauke Online/Offline  Classes

RM3,192

84.39%

1 Year Course Fee Waiver : Financial Parenting Workshop 

RM4,999

 

Platinum 

RM25,000

Money Junior Board Game 

RM324

RM82,323

Lifetime Course Fee Waiver : Financial Parenting Workshop 

RM32,000

329.29%

Lifetime Course Fee Waiver : Little Tauke Online / Offline Classes

RM49,999

 

Boss

RM50,000

Money Junior Board Game 

RM324

 

Lifetime Course Fee Waiver : Financial Parenting Workshop

RM32,000

RM202,323

Lifetime Course Fee Waiver : Little Tauke Online / Offline Classes

RM49,999

404.65%

Close Circle and Lifetime Coaching 

RM120,000

 

 

MANAGEMENT TEAM       

 

Little Tauke is led by a team of well-qualified professionals with extensive industry experience.

 

NG PUI YEE

Founder, Chief Executive Officer (CEO), Director

Ms. Ng Pui Yee holds a degree in Bachelor of Business Administration from University Tunku Abdul Rahman. She was a former Relationship Manager for 4 top banks in Malaysia, serving high-net-worth individuals relating to Financial Services. She is a firm believer in financial literacy, and as a coach and mentor, her passion and dedication in educating the children, teenagers and adults on how to make money works in their lives have gained reputable recognition. Ms. Ng has been featured in Oriental Daily, China Press and BFM.

 

KYLE TAN GUANG PIN

Chief Product Officer (CPO)

Mr. Kyle Tan joined SWAP in 2017. Prior to this, Kyle has over 12 years of experience as an educator teaching in universities and schools. He holds a bachelor’s degree in English Language and qualifications in training and coaching. Mr. Tan is involved in the continuous development of financial literacy learning content for all age groups. He equips the team of trainers in Little Tauke with the necessary skills and tools, and plays an instrumental part in the key training and coaching arm of SWAP.

 

ERNEST TAN HWEE HUAT

Advisor

Mr. Ernest Tan is a Certified Financial Planner, Master Money Coach, Wealth Trainer, and the author of Raising Financially Savvy Kids and a board game creator  Money Junior.

He was awarded the Top 10 Financial Planner of the Year 2018 by the Financial Planning Association of Singapore. His powerful and easy-to-use program will help kids, teenagers, parents, singles and couples of all ages to acquire new financial and wealth habits that would empower them to save, invest and to materialize their dreams regardless of their existing financial situation.

 

NG JIN SHINN (PATTRICK)

Director, Advisor

Mr. Ng Jin Shinn is a Unit Manager for Great Eastern Life (Malaysia) and the co-founder of i-Gen XYZ Financial Group, Ipoh. He also cofounded the first BNI (Business Network International) chapter in Perak called Pioneer Chapter. Currently, he is the BNI Director Consultant for the Perak Region.


THE BOARD        

 

Name

Position Held

Ng Pui Yee

Executive Director

Ng Jin Shinn

Non-Executive Director

Huan Chee Giap

Non-Executive Director

 

Notes:

1. Ms. Ng Pui Yee has an indirect interest in SWAP. Goh Ching Ann, an existing shareholder holding 38.8% of the shares in SWAP, is the spouse of Ms. Ng Pui Yee. Furthermore,  Goh Ching Ann holds 0.41% of the shares in Wealcaps Berhad, and therefore, indirectly holds an additional 0.02% of the shares in SWAP.

2. Mr. Ng Jin Shinn is an existing shareholder holding 17.3% of the shares in SWAP. Furthermore, Mr. Ng Jin Shinn also holds 0.41% of the shares in Wealcaps Berhad, and therefore, indirectly holds 0.02% of the shares in SWAP.

3. Mr. Huan Chee Giap holds 7.2% of shares in Wealcaps Berhad, and therefore, indirectly holds 0.3% of the shares in SWAP.




SHAREHOLDING STRUCTURE 


No

Shareholder Name

Percentage (%)

Position Held

1

Lennon Designs Sdn Bhd

8.7%

 

2

Wealcaps Berhad

4.1%

 

3

Yuen Yen Le

8.5%

 

4

Koh Kai Yee

1.5%

 

5

Ng Jin Shinn

17.3%

Non-executive director

6

Cho Wei Kang

1.5%

 

7

Chor Yee Hsien

6.3%

 

8

Goh Ching Ann

38.8%

 

9

Tan Guang Pin

1.9%

COO

10

Ng Pui Nyinn

3.9%

 

11

Chan Yoong Hay

2.9%

 

12

Ernest Resources Agency Pte. Ltd

4.7%

 

 

Total

100.0%

 


Notes:

1. Yuen Yen Le holds 35% of the shares in Lennon Designs Sdn Bhd, and therefore, indirectly holds an additional 3.05% of shares in SWAP.

2. Mr. Ng Jin Shinn is a non-executive director of SWAP. In addition to the direct interest of 17.3% of the shares in SWAP, Mr. Ng Jin Shinn also holds 0.41% of the shares in Wealcaps Berhad, and therefore, indirectly holds 0.02% of the shares in SWAP.

3. Goh Ching Ann is the spouse of Ng Pui Yee (CEO, Founder, Director).

4. Goh Ching Ann holds 0.41% of the shares in Wealcaps Berhad, and therefore, indirectly holds an additional 0.02% of the shares in SWAP.

5. Ng Pui Nyinn is the sister of Ng Pui Yee (CEO, Founder, Director)



CORPORATE INFORMATION AT A GLANCE         

-          Company Name: Seeding Wealth Asia Pacific Sdn Bhd

-          Brand Name: Little Tauke

-          Business Registration No.: 1231973-A

-          Business Operation Address: 40A, Tingkat Taman Ipoh, Taman Ipoh Selatan,31400 Ipoh Perak

-          Registered Office Address: 47A Jalan Chung Ah Ming, Pasir Puteh, 31650, Ipoh, Perak, Malaysia

-          Company’s Email: ng.puiyee08@gmail.com

-          Office No.: 010-2171008

-          Company Secretary: Chen Peak Hooi

-          Auditors: GC PLT (AF001815)

-          Website: www.littletauke.com

-          Social Media Addresses: www.facebook.com/littletauke