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KENNETH YU  
Malaysia


Work Sector: Advertising / Marketing / Promotion / PR

CEO and Founder of SpurPress, a full-service end-to-end marketing agency and consultancy. Regarded as the Sherlock Holmes of Marketing, SpurPress has solved the marketing mysteries of more than 352 clients from over a dozen countries, including Fujitsu, Maxis and OCBC. Kenneth is one of the foremost experts in the realm of digital marketing in Malaysia, speaking in prestigious conferences like the Tech Talk 2015 hosted by Prime Minister Department, 2 iProperty expo, Malaysia Media Congress, and BFM Breakaway, as well as numerous ones internationally.

In his previous life, Kenneth was the Copy Chief and Marketing Strategist for 6-time Worldblu Most Democratic Workplace Award winner Mindvalley, one of the top online education company in the world, doubling their revenues in under a year. He was also a copywriting top gun at Ogilvy and Mather, winning 12 advertising awards in a span of 3 years. His range of clients included MNCs like Heineken, Kimberly-Clarke, Mattel and Singer.

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