CEO & Founder of Trapper MPG, Siva has over 24 years of experience in the media industry.
Before starting Trapper in 2002, Siva spent a good number of years in Carat working his way up from being a Media Buyer, Media Planner to an Account Director. Siva is a strategic planner and a champion of 'Big Ideas'. His passion for the business coupled with this entrepreneurial skills, his creative media executions and his consumer centric approach has earned Trapper a spot as one of the fastest growing local media specialists in the country. A firm believer in constantly raising the bar, Siva has expanded his media expertise into the specialist areas of digital, sports management, ambient media and activation. Siva is also a co-founder of SkyBus, the official bus for AirAsia.
Siva has been a council member of the Media Specialist Association since its inception. He is also the recipient of MMC 2008 Media Entrepreneur of the Year Award.