Mr. Jeffrey Ong is the Group Managing Director of Friendscino group of companies. He has accumulated 21 years of experience in F&B-related field including service and distribution in Malaysia. Prior to starting his entrepreneurship journey in the F&B industry, Mr. Jeffrey was with Sheraton Imperial Hotel in the Banquet & Brassieres Department.
Under his leadership and supervision, Mr. Jeffrey had led the company to launch a few other exciting F&B brands such as Nicsmann 1940s by Lewre, Friendscino, Dardos13, 360 BBQ Skewer & Beer, Ekoba Kitchen, The Rainmakers Kitchen&Bar, & Heroic 13. To date, the Group directly owns a total of 13 F&B outlets under its umbrella and has plans to expand to more outlets in the near future. Mr. Jeffrey has always upheld the principle of perseverance and his self-discipline has carried him a long way to where he is today.