Wye Joon, has more than 16 years of entrepreneurship experience in business operation, marketing, branding and managing companies from different industries ranging from FMCG, design services, IT, distribution & retails, manufacturing and financial services. He has led these companies through start-up, turnaround and growth. His understanding of both domestic and international distribution channels encompasses retail sales, wholesale, OEM, catalogue sales and direct sales markets.
Wye Joon graduated with Higher National Diploma in Graphic Design, Central Saint Martins, The London Institute.
Cheah Wye Joon Vice President, Operations